Our Story
Hurst Smith Consulting was founded on the strong belief that a highly effective and motivated team is critical to building a successful and sustainable business.



A recognition that business leaders are often focused on clients or commercials and need expert advice and guidance to ensure that the people agenda is aligned with their business goals.

Expertise in ensuring businesses have a strong USP in their approach to attracting and retaining talent – that they have the right people in the right roles; that teams have the skills and support they need; that employees are engaged and well rewarded; that individuals’ careers flourish in conjunction with business goals and last but not least that everyone wants to come into work everyday.

In the words of the very wise (and pretty successful) Richard Branson

“Train people well enough so they can leave, treat them well enough so they don't want to”.






“We have a long-standing partnership with Niki, she worked as our head of people for a number of years and we have subsequently worked with Hurst-Smith Consulting over the last year. During our time as Head of People she supported the leadership team through a period of significant business change. She is adept at flexing her style to reflect the business or individual need. She worked across the full HR and Talent remit, and during her time ensured we had a programme of activity to attract and retain the best talent. Having worked in agencies all her career, she understands the role of HR and talent in taking the business forward, and more importantly creating great places to work. More recently we have worked with Niki on building our team and managing a tupe transfer. Niki is very personable, dedicated and goes the extra mile to help you find the right solution for your needs. It helps that she is sensitive to the wider implications of HR discussions on your wider business.”


Craig Wheeler - MD WDMP